Benefits of Coaching

Work ON your business, not IN it

Working “on” your business rather than “in” your business is a concept put forth by Michael Gerber in his book “The E-Myth Revisited”. He believes that most small businesses are started by very technically competent people. But these people quickly become so absorbed in the daily tasks of the business that they don’t ever learn how to run a company. Alpha can help you learn to manage the business and implement a vision of what it can become.

Delegation

Delegation is a tricky word for most business owners. They have generally been in control of all aspects of their business and are uncomfortable letting go of any area. Alpha can help you let go of the areas you don’t like to do or aren’t good at doing. Imagine that letting go of certain tasks could make you happier about coming to work!!

Selling

Hate to sell? Do you realize that most companies already have enough demand for their services and enough current customers to make them rich? Do you follow up on every call or request for information that comes into your office? Do your salespeople always suggest additional items that are typically bought with the main products they’re selling? Are all current customers regularly canvassed for additional work they may need? Improvements in any of these areas can result in increased revenues. A coach can help you analyze and grow in these areas.

Growth

Do you want to grow your business but not sure it’s worth the additional stress? Do you think the difference between a CEO of a $1 million company and a $100 million company is just that they’re 100 times smarter? NO WAY. What allows the $100 million CEO to succeed is organization. Organization allows a person to extend themselves and their goals to get people to accomplish work on a larger scale than they could ever do alone. A coach can help you think bigger about yourself and your company.

Manpower

Do you have trouble finding enough people to do the work you’ve got? Do you not know where to turn if someone calls in sick for the day? Alpha can help provide manpower resources from partner sources. We can also help you make sure you have the right positions filled by the right people.

Motivation

Are you afraid of losing your best worker to the competition down the street? Do you know what your employees want in order to stay on the job with your firm? Alpha can help you pull your team together and keep your employees motivated to love their job.

Profitability

Do you think your business should be more profitable but have cut expenses as much as possible? Healthy businesses have all functional areas of the company performing at highest levels in order to achieve maximum efficiency. Are the areas of 1) clear market definition for your product; 2) top notch employees, 3) effective marketing channels and 4) well-managed finances all at their peak performance? Alpha can be an independent set of eyes to help fine-tune each of these areas.

Financial controls

Do you hate to read those boring financial statements? Do you only look at these reports when forced to by a crises or the accountant? These reports are the backbone of your company. Let Alpha help you learn how to read them and understand them.