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Coaching vs. Consulting vs. Counseling

There is often confusion over the use of these words. While they are similar, there are significant differences.

Coaching is simply assisting another person in getting to a desired result. A coach in business is similar to a coach in sports. Sometimes a coach teaches you. Sometimes a coach motivates you to implement what you already know. Sometimes a coach pushes you to try a new exercise. Sometimes a coach will expand your awareness about what is possible. In business, all of these are true as well. The bottom line for most businesses is to hire a coach that will use all of these methods to produce improvements in skills, attitudes or profit margins.

Consulting is generally done by hiring an expert in the industry to come in and analyze a business, produce a report of its condition then exit. A coach is not necessarily a technical expert in the industry; the business owner is already that. A coach will have the business skills to understand the basics of how your business is operating and where it could improve. After identifying these areas for improvement, a coach will work with you to actually implement steps for achieving your goals.

Counseling helps people deal with their past experiences and feelings to produce future healing. It generally requires going to a licensed psychologist/ psychiatrist. Coaching typically assumes the person is already whole or will go to a therapist to deal with emotional issues.  Business coaches work less with emotions and more on creating plans for future business success. We help healthy people live their lives at a higher level.

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